nstagram Reportedly Developing Dedicated Shopping App Called 'IG Shopping'

• Instagram is reportedly testing a dedicated shopping app
• The app may be be called IG Shopping
• In june' Instagram brought a shopping feature to Instagram Stories

A long time after competing against Snapchat, Instagram is now said to be building a dedicated shopping app that may be called IG Shopping. The latest revelation comes amid the testing of a shopping feature on Instagram Stories that is aimed to expand shopping on the photo-sharing platform. Shopping is indeed one of the key focus areas for the platform that has over a billion users worldwide.

More than 25 million businesses are already on the platform, and two million of them are even its advertisers. All these figures already pushed the team led by Kevin Systrom and Mike Krieger to start offering an intrinsic shopping feature through Instagram Stories that was launched in June. Brands such as Adidas, Aritzia, and Louis Vuitton are among the key partners for the shopping feature, though it is expected to roll out to regular users soon